Home >> Portfolio > P&G Shiksha Website

Client: Procter & Gamble

 Shiksha is an initiative of P&G to provide free education for kids in rural areas of India.
 The idea behind the whole campaign is to donate some money out of every purchase
 made by a customer for education of rural kids. Rather than communicating this idea
 using normal website, we chose to communicate the same by a 3rd generation website
 having advanced 2d and 3d animation effects. This makes the website more playful and
 closer to kids.

Key Features:
    3rd generation optimized website
    Creation of playful and fun elements using 2d and 3d animation
    A new way of communicating ideas on the web

Technology: Flash action scripting, 3D animation